Westfield
State College Ely Library
MCOM 342: Sources for Public Relations Writing
Information Instruction Session
General Search Terms to add to your
topic:
| Data Collection and Management |
Confidentiality |
| Accreditation |
Competition |
| Records or Public Records |
Statistics |
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Books:
Gale Directory of Publications and Broadcast Media. [Ref Z 6951 .A97]
Simmons Study of Media and Markets. [Ref HF 5415.3 .S78]
Encyclopedia of Associations (10th Ed.). [REF AS22
.E53 2000]
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Web Sites:
Government Web Sites.
Use Subject sites to access Gov't Docs related to your specialized sectors.
Business:
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Indexes: General
BusinessFile [Library Home Page - Quick Links to Databases]
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Books:
Massachusetts Business Directory. Standish, ME
: Tower Pub. ; 1999.
[Ref HF5065.M3 M37 1999-2000]
This is a good place to start your search for competitors.
D & B’s Regional Business Directory. Bethlehem, PA:
Dun & Bradstreet, 2000.
[Ref HG 4057 .N35 D86]
U.S. Industry & Trade Outlook. DRI/McGraw-Hill and Standard
& Poor’s and U.S.Department of Commerce/International Trade Administration.
New York : McGraw Hill. Annual.
[Ref HC101 .U54]
Refer to this volume for industry reviews, analyses, forecasts, and
trends for both public and private companies and industries.
Standard & Poor’s Industry Surveys [Ref HC 106.6 .S74]
Browse the Table of Contents to locate an appropriate broad industry
classification.
Statistical forecasts of the United States. Edited by James E. Person,
Jr., Sean R. Pollock, associate editor. Detroit : Gale Research, c1993.
[Ref HC106.8 S7357 1993]
Statistics & Demographics:
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Web Sites:
Government
Documents Statistics [http://www.lib.wsc.ma.edu/govdocs.htm#Statistics]
Statistics[http://www.lib.wsc.ma.edu/gref.htm#Statistics]
Statistics
and Public Opinion [http://www.media-awareness.ca/eng/issues/stats/index.htm]
This Canadian Media Awareness site also contains statistics on U.S.
media.
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Books:
Places, Towns and Townships. Lanham, MD : Bernan Press, 1998.
[Ref HA203 .P58 1998]
County and City Extra : annual metro, city, and county data book.
Lanham,
MD : Bernan Press. Annual [Ref HA203 .C68]
Massachusetts Municipal Profiles. Wellesley Hills, Mass. : Information
Publications, Annual.
[Ref HA431 .M37]
Demographics USA 1999 : county edition. [New York, NY] : Market
Statistics, c1999.
[Ref HF5415.1 .D46 1999]
Statistical abstract of the United States. Washington
: G.P.O. Annual [Ref HA 202]
Also available online at: http://www.census.gov/statab/www/
Public Opinion:
Public Opinion Quarterly—Available in Print in Ely Library [Periodical
Stacks]
Also indexed and available in full-text in Expanded
Academic ASAP
Public Agenda Online
[http://www.publicagenda.org/]
Public Opinion and Policy Analysis
People and the Press
Pew Charitable Trusts [http://www.people-press.org/]
Public Opinion Surveys on topics such as health-care reforms, national
debt, etc.
Gallup
Poll Online [http://www.gallup.com/poll/]
Here find public opinion on Business and the Economy, Social Issues
and Policy, Managing, and Lifestyle. Included are poll surveys and
analyses.
Lewis Harris
Poll Data Archive [http://www.irss.unc.edu/data_archive/home.asp]
This archive "allows any researcher to search for specific poll questions
among the more than 230,000 questions in the Institute's archive by key
words, date, study number, study title, or state. The system displays the
full question text, study information, and frequency distributions, so
it is useful both to users interested in looking up previous question wordings
to develop questions for their own studies and to users interested in frequencies
or in locating particular variables for statistical analysis."
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Books:
American Attitudes [Ref HN90 P8 M58 1998]
Gallup Poll [Ref HN90.P8 G35] (Most recent is 2000) See link
to online version above
Opinions ’90 [Ref HN90.P8 B87]
Public Relations:
Public Relations Quarterly —Available in Print in Ely Library [Periodical
Stacks]
Public Relations Review
Indexed & available in Full-text in Expanded
Academic ASAP
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Books:
Advertising and Public Relations Law. Roy L. Moore. Mahwah, NJ: Erlbaum,
1998.
[Stack KF 1614 .M66 1998]
Lesly’s Handbook of Public Relations and Communications, 5th
ed. Philip Lesly. Lincolnwood, IL: Contemporary Books, 1999. [Ref
HM 263 L472 1998]
Legislators:

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Last updated June 20, 2003